Bausch & Lomb Launches Multi-Tiered U.S. Consumer Education Initiative To Raise Awareness Of Presbyopia

The naturally occurring vision condition will affect more than 78 million U.S. baby boomers.  Most are unaware that multifocal contact lenses can resolve their vision needs and avoid readers.

ROCHESTER, N.Y. – Bausch & Lomb, manufacturer of the #1 multifocal lens design, has launched its largest integrated marketing initiative with the goal of raising U.S. awareness of presbyopia and multifocal contact lenses. Presbyopia is a naturally occurring vision condition that begins to affect people in their 40s. As the eyes’ internal lenses become less flexible and lose elasticity, the eyes are less able to adjust quickly to rapid changes in focus from distance to near objects, causing blurred vision, most notable at reading distances.

Bausch & Lomb, makers of the Purevision Multifocal Contact Lens,  wish to make the public aware that just because you are over 40 doesn’t mean you need to wear reading glasses with your contact lenses.  Soft, bifocal contact lenses have come a long way in the last 10 years.  Read more …….